4 Social Media Outlets You Can’t Ignore

Social media marketing—the process of promoting your website or company through various social media platforms like Facebook and Twitter—is a fairly new concept in the marketing world. It provides the opportunity to connect with potential customers on a much more personalized level than traditional marketing, and it’s easy to get started on your own.

If you’re not yet taking advantage of social media marketing, what are you waiting for? Don’t be afraid—these social media marketing tips can help you get your feet wet and learn what all the fuss is about!

Facebook for Social Media Marketing

Facebook reportedly has over 400 million members, but don’t let the number overwhelm you. When it comes to social media marketing, Facebook can be incredibly beneficial. Be sure to register a business page to keep your personal photos and information separate. Then fill out as many aspects of your business profile as possible, especially your website and email address. This will make it easy for others to find your company off of Facebook. You can advertise specials or offer coupon codes to your Facebook fans, and you may even want to consider paying for targeted Facebook ads. Facebook advertising is reasonably priced and it gives you the opportunity to market to audiences by gender, age, location, interests, keywords in their profile, and more.

Twitter for Social Media Marketing

Twitter has grown tremendously in the past year, so if you haven’t yet created a Twitter account for your business you’ll want to get one. After all, you don’t want your competitors to register your name before you do! Twitter is a great tool for social media marketing because you can see how other successful businesses are using the platform and you can search for people that are interested in what your company has to offer. There’s no need to sit in front of Twitter all day long—helpful tools like TweetDeck and HootSuite allow you to schedule your tweets in advance.

Blogs for Social Media Marketing

Although they’re not exactly the same thing as social media, blogs are an excellent way to promote your business. Once you decide what your blog will focus on, you’ll need to create great content that people will want to read. Sadly, when it comes to most blogs, “If you build it, they will come” is not quite the case. It takes a bit of time to build up a following, but don’t worry. You can help drive traffic to your blog by visiting other blogs that allow signature links containing your URL. You can submit your blog posts to bookmarking sites like Digg and StumbleUpon. You can even promote your blog posts on Facebook and Twitter.

YouTube for Social Media Marketing

Creating YouTube videos can be a lot more time consuming than updating your Facebook status and writing blog posts, but they’re usually worth the extra effort. When a YouTube video goes viral, it becomes wildly popular. The Old Spice Guy YouTube campaign received almost 6 million views on its first day, which apparently drove sales of Old Spice deodorant, body wash and body sprays through the roof. Not bad for a company that used to be associated with old men, huh?

This list is certainly not exhaustive, but the social media marketing tips I’ve provided should be enough to help you get started. Feel free to add your thoughts or offer any suggestions!

Image: jscreationzs / FreeDigitalPhotos.net

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  1. says

    I’m not a fan of the actual marketing side of things on social channels – but you’re spot on for saying these platform/tactics are good for reaching an audience right now. I’d want to let the SOCIAL aspect lead the MARKETING aspect at least – I think that pays off better in the long run, makes you a better manager of your brand & resources, and builds a social karma that comes around in financial/other ways. All in all, thanks for posting this – good points all around.

  2. says

    I am currently using Blogs and Facebook for the promotion or marketing of my business. And want to step in Video Promotion via YouTube.
    But still finding it hard to get enough twitter followers.

  3. says

    You are abosultely right, these are powerful tools, and people (including myself) need to strive to connect more on these networks.

    They are having an ever greater impact on search relevance in addition to the direct traffic they can drive. Anyone who ignores these now risks being left behind in the future

  4. Sean Mathena says

    Thanks for the comment Nazim!

    You should check out Tweet Attacks for adding Twitter followers, it works great and is not too expensive.

  5. Sean Mathena says

    Thanks for the comment Steve!

    Social media is definitely not going anywhere. It is something I need to focus a bit more on as well. We just need to figure out how to add a few hours to the day!

  6. says

    I totally agree with you.No one can just ignore these socail networking sites. And these are very important tools to keep in touch with our freinds at distance.

  7. Shivam Garg says

    I totally agree with you.No one can just ignore these social networking sites. And these are really very important to keep in touch with our old friend circles.

  8. Sean Mathena says

    Thanks for the comment Shivam!

    They are definitely showing no signs of going away anytime soon. Increasingly they are being used by traditional companies and the ROI is a lot better than traditional advertising. That being said, I think they are still very much in their infancy, so the right person with the right idea still stands to make a ton of money!

  9. Sean Mathena says

    Thanks for the comment Steve!

    It doesn’t seem like they are going away any time soon, that’s for sure. I need to pay more attention to them than I do as well.

  10. says

    I think Twitter and Facebook are the big two you want to focus on for social marketing. If you have a physical business location, I think foursquare is another powerful site to have your business listed on especially if your are B2C.

  11. says

    I agree with Mary, Facebook and Twitter are the big two to focus for social marketing. There millions of million of accounts in facebook and twitter and people around the globe are making account on facebook.

  12. says

    I think everyone gets so caught up with social network sites and because every one else has one, they think that there business needs one. The fact is, that not every business should have one and not every business will make money from having it. Always look at your ROI and make your decision based off if your customers are on these networks and whether engaging them is bringing in a return