Social media marketing—the process of promoting your website or company through various social media platforms like Facebook and Twitter—is a fairly new concept in the marketing world. It provides the opportunity to connect with potential customers on a much more personalized level than traditional marketing, and it’s easy to get started on your own.
If you’re not yet taking advantage of social media marketing, what are you waiting for? Don’t be afraid—these social media marketing tips can help you get your feet wet and learn what all the fuss is about!
Facebook for Social Media Marketing
Facebook reportedly has over 400 million members, but don’t let the number overwhelm you. When it comes to social media marketing, Facebook can be incredibly beneficial. Be sure to register a business page to keep your personal photos and information separate. Then fill out as many aspects of your business profile as possible, especially your website and email address. This will make it easy for others to find your company off of Facebook. You can advertise specials or offer coupon codes to your Facebook fans, and you may even want to consider paying for targeted Facebook ads. Facebook advertising is reasonably priced and it gives you the opportunity to market to audiences by gender, age, location, interests, keywords in their profile, and more.
Twitter for Social Media Marketing
Twitter has grown tremendously in the past year, so if you haven’t yet created a Twitter account for your business you’ll want to get one. After all, you don’t want your competitors to register your name before you do! Twitter is a great tool for social media marketing because you can see how other successful businesses are using the platform and you can search for people that are interested in what your company has to offer. There’s no need to sit in front of Twitter all day long—helpful tools like TweetDeck and HootSuite allow you to schedule your tweets in advance.
Blogs for Social Media Marketing
Although they’re not exactly the same thing as social media, blogs are an excellent way to promote your business. Once you decide what your blog will focus on, you’ll need to create great content that people will want to read. Sadly, when it comes to most blogs, “If you build it, they will come” is not quite the case. It takes a bit of time to build up a following, but don’t worry. You can help drive traffic to your blog by visiting other blogs that allow signature links containing your URL. You can submit your blog posts to bookmarking sites like Digg and StumbleUpon. You can even promote your blog posts on Facebook and Twitter.
YouTube for Social Media Marketing
Creating YouTube videos can be a lot more time consuming than updating your Facebook status and writing blog posts, but they’re usually worth the extra effort. When a YouTube video goes viral, it becomes wildly popular. The Old Spice Guy YouTube campaign received almost 6 million views on its first day, which apparently drove sales of Old Spice deodorant, body wash and body sprays through the roof. Not bad for a company that used to be associated with old men, huh?
This list is certainly not exhaustive, but the social media marketing tips I’ve provided should be enough to help you get started. Feel free to add your thoughts or offer any suggestions!